BrightMed Corporate Launch

As the Senior Art Director and Design Lead for BrightMed, a prescription cost assistance company, I spearheaded the development of its corporate brand identity and promotional efforts, ensuring a strong and cohesive visual presence. I crafted a modern and approachable brand aesthetic that resonated with the company’s mission of making medications more affordable. My work included designing the logo, color palette, typography, and brand guidelines to establish a consistent and professional image across all platforms. Additionally, I created engaging marketing materials, including digital and print advertisements, website assets, and social media content, to effectively communicate BrightMed’s value to its audience. My design leadership played a key role in shaping the company’s identity and strengthening its connection with customers.