The DEAR HIV Awareness Campaign

I ideated, wrote, and designed Gilead’s unbranded HIV treatment awareness campaign, “DEAR HIV,” a deeply personal and visually striking initiative aimed at sparking conversation and empowerment within the LGBTQ+ community. The campaign featured bold graphics and hopeful messaging to reinforce Gilead's commitment to HIV treatment and prevention. The campaign was strategically placed nationwide across out-of-home and online marketing channels, ensuring widespread visibility and engagement. The campaign was a resounding success, resonating strongly within LGBTQ+ spaces and continuing to be seen in local establishments today. Its impact not only elevated HIV awareness but also paved the way for future branded efforts within Gilead’s portfolio of HIV prevention and treatment solutions, setting a new standard for meaningful, community-driven healthcare messaging. 

This was a career highlight for me and remains one of my favorite projects.