OVERVIEW
I developed the INVEGA® PATHWAY website with a cohesive promotional strategy to showcase INVEGA SUSTENNA®, INVEGA TRINZA®, and INVEGA HAFYERA® within a single, streamlined website experience. My approach focused on integrated branding, ensuring each treatment was highlighted while maintaining a seamless narrative across the site. I played a key role in website design and UX/UI, creating an intuitive navigation structure that allowed healthcare professionals to easily explore product information, clinical data, and treatment benefits. By optimizing the user journey and incorporating engaging visuals, interactive elements, and clear CTAs, I ensured the platform effectively educated and engaged visitors while reinforcing the value of the full INVEGA® portfolio.
CATEGORY
Pharmaceutical Product Marketing
Pharmaceutical Product Marketing
AUDIENCE
HCP
HCP
AGENCY
DiD Agency / LUCID Group
DiD Agency / LUCID Group
CLIENT
J&J Innovative Medicines
J&J Innovative Medicines
ROLE
ACD, Promotional Strategy, Art Direction, UX/UI and Web Design
ACD, Promotional Strategy, Art Direction, UX/UI and Web Design