INVEGA SUSTENNA® Campaign

I worked to create INVEGA SUSTENNA®’s latest campaign with a strategic focus on the importance of symptom stability in preventing relapses for patients with schizophrenia. Understanding the critical role of consistent treatment in long-term patient outcomes, I crafted a compelling narrative emphasizing proactive management and continuity of care. The campaign featured engaging visuals, patient-centered storytelling, and clear, data-driven messaging to illustrate the risks of relapse and the benefits of staying on treatment. This campaign reinforced INVEGA SUSTENNA®’s position as a trusted treatment option, empowering providers to prioritize symptom stability and long-term patient well-being.