INVEGA® PATHWAY Interactive Visual Aid

I designed the INVEGA® PATHWAY IVA as an intuitive tool to provide our sales force with an interactive, data-driven experience, allowing users to explore the benefits, efficacy, and administration of INVEGA® LAIs through data visualizations, clinical study summaries, and patient case studies. Equipped with real-time customization, it tailors presentations based on specific provider needs, ensuring a seamless and informative discussion. The IVA also integrates compliance-approved messaging and decision-support tools to facilitate informed prescribing decisions, ultimately improving patient outcomes.  

The INVEGA® PATHWAY was created to provide its sales force with a strategically sound method of simultaneously promoting three long-acting injectables (LAI) treatments. The PATHWAY includes 1-month, 3-month, and the first and only 6-month treatment options for adult patients with schizophrenia.