Long-acting PrEP Concepts

I developed preliminary concepts for Gilead’s upcoming long-acting HIV prevention treatment option for PrEP, focusing on a forward-thinking, patient-centered approach. My work explored visual narratives, messaging frameworks, and branding directions that emphasized innovation, empowerment, and ease of use. By integrating insights from both healthcare professionals and at-risk communities, I crafted compelling design and communication strategies that positioned the treatment as a game-changer in HIV prevention. The concepts incorporated modern aesthetics, inclusive imagery, and clear, impactful messaging to ensure broad engagement across key demographics. These early explorations will help to lay the foundation for a successful market introduction and reinforce Gilead’s leadership in HIV prevention.