OVERVIEW
I successfully led the proposed redesign of the TalkingLAIs.com website to integrate new patient mortality data, enhancing its usability and impact. The revamped site will feature a streaming video interface, allowing users to access expert discussions and research insights seamlessly. I also implemented an intuitive video search function, enabling healthcare professionals to find relevant content quickly based on specific topics and keywords. This redesign aims to modernize the platform’s look and feel and improve accessibility and engagement, ensuring that critical data and educational materials are readily available to the medical community.
I successfully led the proposed redesign of the TalkingLAIs.com website to integrate new patient mortality data, enhancing its usability and impact. The revamped site will feature a streaming video interface, allowing users to access expert discussions and research insights seamlessly. I also implemented an intuitive video search function, enabling healthcare professionals to find relevant content quickly based on specific topics and keywords. This redesign aims to modernize the platform’s look and feel and improve accessibility and engagement, ensuring that critical data and educational materials are readily available to the medical community.
TalkingLAIs.com is dedicated to educating U.S. healthcare professionals about long-acting injectable (LAI) antipsychotics and their role in treating schizophrenia in adults. The website offers a variety of video series, including insights from thought leaders and peers on integrating LAIs into treatment plans. Additionally, the "My Purpose Series" features healthcare professionals reflecting on their careers in mental health, while the "Take Action" section offers resources to facilitate meaningful patient conversations.
CATEGORY
Unbranded Education & Awareness
Unbranded Education & Awareness
AUDIENCE
HCP/DTC
AGENCY
DiD Agency / LUCID Group
DiD Agency / LUCID Group
CLIENT
J&J Innovative Medicines
J&J Innovative Medicines
ROLE
ACD, Art Direction, UX/UI Design
ACD, Art Direction, UX/UI Design