Tree St Elixir Co

I crafted the visual identity and packaging design for Tree St Elixir Co., a local, sustainable brand dedicated to producing small-batch shrub juices from the finest, locally sourced ingredients. My design approach centered on organic aesthetics and eco-conscious branding, reflecting the company’s commitment to sustainability and artisanal craftsmanship. I used a clean, minimalist color palette and handcrafted typography, evoking the freshness and authenticity of the ingredients. The packaging design combined minimalist layouts with botanical illustrations, reinforcing the brand’s connection to nature while ensuring shelf appeal. Every design choice—from recyclable materials to elegantly simple labels—was made to enhance brand recognition and communicate the purity and quality of Tree St Elixir Co.’s offerings.