VICTUS Sports

As the Design Director for the VICTUS sporting goods product catalogue, I led the creative direction for the entire project, ensuring a visually compelling and cohesive brand presentation. My role encompassed selecting high-impact photography that best showcased the products, designing apparel that aligned with VICTUS’ bold identity, and crafting the overall catalogue layout for a seamless and engaging user experience. Beyond print, I extended the design language to digital platforms, creating dynamic social media posts that effectively promoted the brand and its products. My work helped elevate the VICTUS aesthetic, reinforcing its reputation as a leader in the sporting goods industry..